Jan Gunter
Accredited Land Consultant
This offering presents a rare opportunity to acquire two hilltop tracts totaling approximately 37.5 acres in eastern Bell County, strategically positioned along the US 190 / SH 36 corridor between Temple and Rogers. The tracts are separated by the newly constructed US 190 Rogers Relief Route and sit squarely within the path of major TxDOT investment, including the planned upgrade of US 190 to Interstate 14. Ongoing highway construction has already delivered tangible site improvements, including new fill and gravel that raise and level portions of the property, creating highly visible, buildable pads at an interstate-grade elevation. With strong regional connectivity, highway exposure, and long-term growth drivers, the property offers compelling potential for commercial, industrial, hospitality, or mixed-use development.
The property is located in eastern Bell County in the town of Rogers, approximately 12 miles southeast of Temple via US 190 / SH 36. Regionally connected, it is 48 miles to Waco, 68 miles to Bryan–College Station, 74 miles to downtown Austin, 81 miles to Austin-Bergstrom International Airport, and approximately 140 miles to downtown Dallas. Positioned along a rapidly improving transportation corridor, the site offers direct access to Central Texas population centers while benefiting from continued public infrastructure investment and long-term regional growth.
The property consists of two non-contiguous hilltop tracts totaling approximately 37.5 acres, positioned on opposite sides of the new US 190 Rogers Relief Route. The elevated setting provides broad views over the town of Rogers and the surrounding countryside, enhancing visibility and market presence for future development. The north tract is bounded along its northern edge by a railroad, while both tracts benefit from frontage and exposure along the old and new US 190 corridor. Historically sloping terrain on portions of the site has been materially improved as part of the highway project, resulting in more usable, level acreage suitable for commercial-scale development. Mineral and water rights will be retained by the sellers.
As part of the US 190 infrastructure improvements, TxDOT contractors have placed gravel and fill dirt on the south tract, raising and leveling areas that previously sloped down the hillside. These improvements create elevated development pads with enhanced access, visibility, and readiness for future construction. No permanent buildings or active utility services are currently on the tracts; however, utilities are nearby
The property’s placement within the designated Interstate 14 Central Texas Corridor is a key long-term value driver. US 190 serves as the primary east–west route connecting Belton, Temple, and Rogers, with TxDOT traffic studies identifying it as a major commuter and freight route. Annual average daily traffic reaches approximately 80,000 vehicles per day at the I-35 connection in Temple, with over 10,000 vehicles per day recorded between the subject property and downtown Rogers in 2024. The combination of interstate-grade access, high visibility, and flexible two-tract configuration makes the site well-suited for a wide range of future uses, including highway-oriented retail and services, fuel or travel centers, logistics and light industrial facilities, hospitality, or employment-focused mixed-use development, subject to local approvals.
Bell County, Rogers ISD, Clearwater UWCD, Elm Creek Watershed. Both tracts benefit from an agricultural tax valuation. The 27-acre tract has a productive hay field, and the 10 acres utilize bee keeping. Yearly taxes are less than $100.
*Each Keller Williams office is independently owned and operated. All information provided is deemed reliable but is not guaranteed and should be independently verified.*
Ask Jan a Question
| # | Payment | Interest | Principle | Balance |
